No 10x retail markup ever!
At Joie De Viv, we have none of that so that we're able to offer you the highest-quality, most beautiful jewelry at a fraction of the price.
By handling everything from design to manufacturing, we are able to avoid the inevitable markups that plague yesteryear’s jewelry market and pass on the savings to you, the customer!
Traditionally, customers can expect to pay up to 12x the initial cost by the time they purchase a piece of jewelry.
We aim to break the mold by setting a new precedent for what we believe fine jewelry should cost. Magnifique!